The countdown to Earth Hour is on! Brita and theFilterForGood team will be at Yonge-Dundas Square on March 28 encouraging Torontonians to take the FilterForGood pledge to reduce their bottled water waste. In celebration of Earth Hour, they will be giving away the equivalent of 1 free Brita pitcher for every second of Earth Hour, making it even easier for Canadians to make the switch from bottled water to filtered tap water. One Brita pitcher filter can effectively replace as many as 300 standard 500mL water bottles. Since FilterForGood launched last spring, thousands of Canadians have already pledged to reduce their bottled water waste by more than an estimated 11 million bottles. Brita is challenging Canadians to increase this number through pledges to 25 million bottles by next year.